reading response

Title: Nolan's Cheddar commercial

Director: John Nolan

Genre: commercial

Book/URL: http://www.youtube.com/watch?v=YqlQS5CCmwI

This week I chose to do my response on a highly rated commercial for Nolan's cheddar. In this commercial (link above) a mouse takes a stroll outside of his hole to grab a bit to eat. He manages to eat some cheese before getting too brave and getting caught by the trap. Because the cheese is so strong he manages enough strength to not only escape but to use it as a bench press. In the end they show the words Nolan's Cheddar seriously strong.

I really was amused in a grim way when the screen suddenly went black and you heard the trap snap shut. I also thought that they did a good job with the vignetting all throughout the clip showing the solitude and making it more tense.

I do wonder why he was suddenly stupid enough to spring the trap. This is because in the beginning he is very careful of how he walks around the trap, and then he just walks on it? If I was the mouse I wouldn't care if I had super mouse abilities, I'd drag the cheese off and eat in my hole.

I really enjoyed the music choice and how it went along with the mood, and it was kinda funny when it suddenly changed from a sad, dreary song to eye of the tiger workout music.

I connected the mouse's personality to that of a cartoon character like Wile E. Coyote, I did this because they try to do something and nothing happens, then something happens when they try to do it to the extreme.  

I recommend  this to anyone who likes morbid humor and a good laugh.